Performance Marketing & SoMe Lead for Greybird - Europes Leading and fast expanding Pilot Academy (Located at Aarhus Lufthavn - Free Parking).

Jobbeskrivelse

Do you want to be a part of shaping the next generation of commercial pilots?Are you sharp on Meta Ads, driven by performance, and equally comfortable leading a strong social media presence? Do you enjoy turning insights into content that engages, converts, and builds community? Then we have a cockpit ready for you at GreyBird Pilot Academy.We are looking for a hands-on Performance Marketing Specialist & SoMe Lead to take end-to-end ownership of our paid media efforts in new European markets and to lead and evolve our organic social media presence across platforms.

You will play a key role in our international growth, turning data, creativity, and storytelling into qualified applications from future commercial pilots while building a strong, authentic GreyBird brand on social media.At GreyBird, we combine ambitious goals with a strong sense of community. We work hard, take ownership, support each other, and have fun while building something meaningful together.Your Role & ResponsibilitiesYou will have ownership across two closely connected areas:Paid media execution in new markets and Social Media leadership across channels.Performance Marketing (New Markets)End-to-end responsibility for paid media efforts in new European markets, with Meta Ads as your primary channelExecute and continuously optimize our Go-To-Market strategy for market entry and growthDevelop campaign concepts, creative hooks, and storytelling across upper-, mid-, and lower-funnel initiativesProduce and optimize video content for paid media based on performance insightsSet up campaigns, manage targeting and budgets, and drive continuous performance improvement through structured testingDeliver clear, actionable reporting (e.g., Excel / Google Sheets) with learnings and recommended next actionsWork with Webflow and WordPress to set up and optimize landing pages supporting paid media campaignsSoMe Lead (Organic & Community)Own and lead GreyBird’s social media presence across Instagram, TikTok, Facebook, and LinkedIn, with a strong focus on Instagram and TikTok in accordance with our Social Media StrategyEvolve our social media strategy, aligned with brand, growth, and community goalsPlan, create, and publish organic content that builds engagement, trust, and awarenessTranslate trends, formats, and platform dynamics into content that fits a modern pilot academyCreate and edit content using tools such as Instagram Edits, CapCut, Canva, or similarHandle light graphic work and video editing for organic social contentEnsure strong synergy between paid and organic social using insights from each to strengthen the otherAct as the internal go-to person for social mediaIt is a strong advantage if you also have experience with:Google AdsTikTok AdsSnapchat AdsConversion tracking setup and debuggingWho you areYou have approximately 2 years of experience working with performance marketing and social media, either in an agency or in-houseYou are a go-getter who takes full ownership of results and creative directionYou are comfortable setting goals, defining priorities, and structuring your own workweekYou enjoy testing, learning, and improving both creatives and performanceYou combine creative instincts with analytical thinkingYou are hands-on in Ads Managers and confident managing social media channels day-to-dayYou can translate data and insights into simple, engaging stories internally and externallyYou see yourself in an international company in strong growthYou are comfortable with speaking/writing English, as many of your colleagues are internationalA genuine interest in aviation is a strong plusWhat we offerA role where your work directly impacts young people pursuing their dream of becoming pilotsClear ownership of both paid media expansion and GreyBird’s social media presenceHigh autonomy and trust, with room to shape both strategy and executionA strong, ambitious, and supportive sales and marketing teamAn informal culture with open dialogue across the organization, regardless of titleOngoing sparring with the Head of Marketing and CCO, where your insights are actively usedThe opportunity to work internationally and build both performance and community across multiple European marketsFlexible working conditions and room for personal and professional developmentCompetitive salary based on qualificationsAttractive pension schemeAbout GreyBird Pilot AcademyGreyBird Pilot Academy is one of Europe’s most ambitious pilot academies. With headquarters at Aarhus Airport and bases in Copenhagen, Gothenburg, Stockholm, and Córdoba, we educate future commercial pilots in an international environment.

As part of our growth strategy, we are opening a new base in central Helsinki in January 2026, and have further market expansion plans for 2026 and onwards. Both our paid media efforts in new markets and our social media presence are critical to this expansion. In this role, you will be central to ensuring that future pilot talent discovers GreyBird, engages with us, and becomes part of our community across Europe.Ready for takeoff?Please submit your application (maximum one A4 page) and CV (pdf).

Interviews are conducted on an ongoing basis, and the position will be filled once the right candidate is identified.If you have questions, please contact Head of Marketing, Rikke Vibe Vinther Sørensen, at rvs@greybird.dk. Please note that we only accept applications submitted via our recruitment system.Aarhus Airport (free parking)